BetMGM has rolled into town with the glitz of the midway and the roar of the big top, unveiling a dazzling new act that fuses television’s most beloved game shows with the thrill of the casino floor.
The ring is set, the lights are blazing, and Fremantle has joined hands with BetMGM to launch The Price Is Right in a brand-new game format. This isn’t just a partnership; it’s a show-stopping spectacle designed to keep audiences on the edge of their seats.
Let the curtain rise, because this performance is a “one-time-only” act that promises big wins, bigger risks, and a spectacle worthy of a standing ovation.
The Grand Partnership: BetMGM Meets Fremantle
Picture this: a titan of iGaming, BetMGM, shaking hands with Fremantle, the global entertainment powerhouse behind some of the world’s most iconic shows. Together, they’re reimagining The Price Is Right for the modern age, and that’s not all. The partnership also includes the intellectual property rights for Family Feud, another household favourite with decades of loyal fans.
This deal is more than a casual sponsorship. It’s a licensing arrangement that grants BetMGM exclusive control over how these legendary properties transform into casino entertainment. With such Intellectual Property (IP) in its hands, BetMGM is staking its claim as the master of ceremonies in a new era of branded gaming. Like a circus troupe acquiring new lions, this partnership ensures BetMGM has the star power to attract crowds from the lounge room and the betting floor alike.
Enter “The Lion’s Share”: A Game-Show Extravaganza
Now, what’s the centrepiece of this production? A new pricing game called The Lion’s Share. This shiny addition will premiere as part of The Price Is Right’s 54th season, making it the first new pricing game since 2021. After years of fans shouting at their screens, a new act is stepping into the spotlight.
In true game-show fashion, contestants will guess the prices of everyday items to earn up to five balls. These balls are then dropped into a wind-tunnel chamber (think of it as the swirling confetti of a circus cannon) where each ball reveals a prize.
The tension builds as prizes are unveiled one by one. Players may choose to stop and keep what they’ve won or tempt fate and continue, risking everything for more. But beware: lurking in the chamber is the dreaded “Lose It All” slot, the trapdoor beneath the tightrope.
Prizes aren’t just loose change. Contestants could walk away with new cars, glamorous trips, and a cash jackpot worth up to half a million dollars. It’s a carnival game writ large, where the stakes are higher than ever and every spin of the wheel could bring fortune or downfall.
BetMGM’s Digital Twist: From Studio to Screen
The excitement doesn’t end under the studio lights. BetMGM has announced that The Lion’s Share will make its grand entrance into the online casino world in 2026. Players will soon be able to experience the thrill of this game-show-inspired format from the comfort of their homes.
This isn’t BetMGM’s first foray into television crossovers. Already, the operator has launched The Price Is Right Big Wheel Bonus, a slot that spun its way into punters’ hearts. More titles are on the horizon, including The Price Is Right Fortune Pick and The Price Is Right Gold Blitz Ultimate. These additions are expanding a portfolio that combines nostalgia with cutting-edge gameplay, building a whole carnival of entertainment under the BetMGM banner.
Just like a circus travelling from city to city, BetMGM is taking the show global across iGaming markets and into living rooms everywhere.
Why This Partnership Matters: A Showman’s Perspective
For The Price Is Right, this partnership marks a new era of relevance. After decades on air, the show continues to reinvent itself, pulling new audiences into the tent while rewarding loyal fans with fresh excitement. The introduction of The Lion’s Share proves that even the oldest acts can unveil new tricks.
For BetMGM, the partnership is a masterstroke. Exclusive branded content sets the company apart in a crowded iGaming market, giving players a reason to choose their stage over anyone else’s. By marrying the trust and familiarity of beloved TV properties with the thrill of real-money play, BetMGM is reshaping the entertainment experience.
And for the industry at large, this move signals a broader trend: the lines between television, gaming, and gambling are blurring. What was once passive viewing is transforming into interactive play, with BetMGM leading the parade.
The Risks: Not Every Tightrope Walk Ends in Applause
Of course, every circus act comes with risk. While the promise of integrating game-show IP with casino products is tantalising, it raises questions. Regulatory bodies may scrutinise these offerings closely, especially in regions where gambling is more heavily policed. Balancing the family-friendly image of The Price Is Right and Family Feud with the realities of wagering could be tricky.
Then there’s audience reception. Some long-time fans may baulk at the thought of a gambling-style spin on their cherished programmes. The challenge for BetMGM will be to ensure the games feel true to the spirit of the originals while still delivering the adrenaline rush that casino players crave.
Finally, execution is key. A circus lion without a roar quickly loses its allure. BetMGM must deliver games that are engaging, fair, and fun. Otherwise, the novelty of the brand tie-in could vanish as soon as a magician’s trick.
What Comes Next for BetMGM: Watch This Space
Keep your eyes on the ring. September 2025 will see The Lion’s Share debut on television, while 2026 promises its casino counterpart. In the months to come, fans can expect teasers, promotions, and perhaps even live tie-ins that bridge the gap between the TV studio and the online casino.
It’s also worth watching how competitors respond. Will other operators chase similar deals with beloved IPs? The circus tent is broad, but only those who secure the brightest acts will keep the crowds pouring in. BetMGM has thrown down the gauntlet, and the industry is surely paying attention.
Final Curtain: The Vegas Verdict
Step back, take a bow, and let’s call it. BetMGM’s partnership with Fremantle is no sideshow; it’s the main event. With The Lion’s Share dazzling audiences on TV and later online (alongside Family Feud and a suite of new casino titles), BetMGM has positioned itself as the ringleader of branded casino entertainment.
This is more than just another licensing deal. It’s a bold attempt to transform passive entertainment into an interactive spectacle, blending nostalgia, excitement, and risk into one irresistible package.
As the curtain falls and the spotlight fades, one thing is sure: BetMGM has made the play of the season. Whether you’re a loyal fan of The Price Is Right or a punter seeking your next thrill, this circus has a front-row seat with your name on it.
